From the Nordic Lab, 77 Nicotine Pouches strip away tobacco with a minimalist formula, retaining high-purity synthetic nicotine and Arctic plant fibres. Each 0.8g ultra-thin pouch offers five strength levels from 3-20mg, delivering an icy, fruity, or energising rush in just 10 minutes. The sharp rhythm of the number 77: 7 seconds to take in, 7 minutes to peak, 77% of you, now in control.